Have apps do more work, says @gail_murphy #ibmcascon by designing more for episodic memory (e.g. recent items) than semantic memory (i.e. search). People work in episodes with many context task shifts. Different roles should get different tools, but share a team context in synchronized views. Context is the situation in which something happens. (Hilton Toronto/Markham Conference Centre, Markham, Ontario) 20161101